How My Design Process Works

I believe that collaboration with my clients is paramount to the success of each project. Your active participation at every stage ensures that your vision is fully realized and that the final product authentically reflects your brand identity. Below is a quick overview of my design process and what you can expect working with me.

  • Discovery

    I will setup a call to chat through your current business goals, needs and what I can do to help build or refine your brand identity. You’ll receive detailed information about my studio, services, process and portfolio.

  • Onboarding

    Once your deposit is paid, you’ll be onboarded to your exclusive client portal within Notion. Here you will find your contract, invoices, presentations, project information, timeline and much more!

  • Creative Direction

    In the onboarding phase, you will complete a comprehensive brand survey, after which I will use your responses to create two mood boards for you to select the creative direction.

  • Brand Design

    I’ll work to develop design concepts that captivate your target audience & get your competitors talking. Through a strategic lens, I will present one concept in a thorough brand presentation, including examples of your new brand in action.

  • Revisions

    I strive for perfection every time but revisions are an essential part of the brand design process.I look forward to hearing your feedback and will complete the revisions requested, putting your mind at ease.

  • Offboarding

    Once you have signed off on your project, all your files will be packaged and your new Brand Guidelines Document completed. Upon submission of your final payment, all your files will be uploaded to your client portal.

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Common Questions

Will you create just a logo?

In short, no. A brand identity is the essence of your business, encompassing its
values, personality, and aspirations. By creating a well-rounded brand
identity, I ensure that every aspect of your brand, from visuals to
messaging, resonates with your audience, fosters trust, and leaves a
lasting impression. It's not just about a logo; it's about building a
cohesive and memorable brand experience that stands the test of time.

Can I add-on elements to one of your brand packages?

Yes! Any added elements to a pre-purchased brand package will be charged at my hourly rate.

Do you offer social media management?

I do not offer social media management at this time, but I can connect you with some lovely agencies that do.

Do you offer web design?

At this time, my web design services are reserved exclusively for clients that book the Loblolly brand package. With experience across platforms like Shopify, WordPress, Squarespace and Wix, as well as both medium inventory eCommerce sites and service industry sites, I specialize in building user-friendly, professional websites tailored to your business's unique goals and functionality requirements. Due to the broad scope of potential work required for building your brand website, a custom quote is required. Please ensure this is included in your inquiry.

Do you offer discounts on your packages?

At this time, my brand identity packages are not available at a reduced price, but I do offer payment plans on your balance after the deposit is paid. I also offer semi-custom brand kits in the Brand Boutique that are a great option for small businesses looking for quality branding at a more affordable price and at a faster turnaround time.

What exactly is a Loblolly?

Indigenous to my home state, the loblolly pine tree embodies the essence of
my brand, Loblolly Creative. Just as these trees thrive and grow from
seed to towering heights, my mission is to nurture brands at every stage
of their journey, from humble beginnings to flourishing success. Having
grown up surrounded by these majestic trees, I draw inspiration from
their strength and endurance, infusing it into every aspect of my work. A loblolly is more than just a tree; it's a symbol of resilience, growth, and rootedness. Let's embark on a journey together, planting the seeds of your brand's
success and watching them grow into formidable trees of influence and
impact.

Loblolly Creative Graphic Design Studio Small Business Branding and Graphic Design